How a Cloud Security Provider Grew Traffic by +300% [and Outranked Industry Giants]

The cloud security space is dominated by a few big players, and that comes with two major challenges for companies trying to break through.

First, toppling giants from their spots in search rankings is no easy feat.

Second, the industry’s niche nature means ranking for technical keywords and securing high-authority backlinks is fiercely competitive.

Despite these hurdles, we helped our client increase their site-wide traffic by 300% and boost traffic value by $133,806 in just 10 months.

Here’s how we made it happen.

💡 Our Strategy

We started with a strong foundation because our client’s site structure was well-organized, optimized for search engines, and supported by effective internal linking.

This solid base meant any backlinks we earned would pack a punch.

Even better, the client had a goldmine of top-of-funnel (TOFU) blog content. Here’s why this was such a key advantage:

✅ Their blog posts were written by experts, which boosted credibility and made the content attractive to link partners. Partners love sharing content that makes them look good.

✅ The blog posts offered real value to our link partners, making it easier to secure backlinks because the content wasn’t just good; it was genuinely helpful.

✅ The content wasn’t self-promotional or commercial, so it felt natural for other sites to link to it.

This blog content was a game-changer in grabbing publishers’ attention and scaling our link-building efforts, which paved the way for some outstanding results.

⛰️ The challenges

Industry giants: Competing in this space meant competing with some of the industry’s biggest players, all of whom have high Domain Ratings (DR) and hold the top spots in search rankings.

• Palo Alto Networks (DR 86)
• Check Point (DR 87)
• CrowdStrike (DR 84)
• Acquasec (DR 75)

Niche, technical keywords: Ranking for highly specific, technical search terms in cloud security required building links from top-tier websites. Securing links in such a niche space was a challenge in itself. Our client’s content had to reflect their audience’s high levels of technical knowledge.

⭐ Our solution

We took a targeted approach that focused on building links from authoritative websites and zeroing in on high-value, technical search terms.

Here’s what we did:

✅ Links from high authority sites: We landed backlinks from some of the most respected, high-DR websites in the tech and security sectors.

✅ Targeted technical queries: We homed in on search terms directly relevant to cloud security, ensuring the client ranked for niche terms that brought in qualified traffic.

For example, we helped drive the success of their CNAPP (Cloud-Native Application Protection Platform) guide by securing high-quality backlinks from 80 referring domains over 18 months.

This blog alone now generates over 2,500 monthly organic visits.

🚀 The Results

The results of our strategic link-building campaign were pretty impressive.

✅ We took the top spot for valuable search terms like:

• Cloud security experts

• Cloud security software

• SBOM tools

• Container security best practices

• Kubernates as a service

• Cloud native application security platform

• Cloud migration security

✅ We increased the client’s referring domains from 1,405 in February 2023 to 5,480 by October 2024.

✅ Monthly organic traffic skyrocketed from 11,893 visits in January 2023 to 47,669 visits in October 2024.

✅ We secured valuable backlinks from some of the most respected, high-DR sites in the industry (and in the world).

• Microsoft (DR 96)
• Amazon Web Services (DR 96)
• Mozilla Foundation (DR 95)
• Hubspot (DR 93)
• BBC (DR 93)
• Patreon (DR 93)
• Bloomberg (DR 92)

🔥 Take the Lead in Your Niche

Competing with industry giants isn’t impossible. With the right strategy, you can outrank even the biggest names.

Our approach helped this cloud security provider transform their blog into a link-building powerhouse, growing traffic by 300% and securing top rankings for their most valuable keywords.

Want to see how you can achieve similar success? Book a free strategy call with us!